, who was born in and a managing partner of NAWSI, saw this as an opportunity years ago while operating his MadeNLebanon exporting business. " winemaking history stretches as far back to the Phoenicians and Cana where Jesus turned water into wine," explained Jaoude. "We have incredible terroir for growing grapes across the entire country and we felt it was finally time to share our story with the rest of the world," said Jaoude.
Jaoude found a kindred spirit in his now business partner , co-founder of Food & Vine Time Productions, producers of consumer lifestyle events with a wine and food focus for more than 20 years. McDerby said, " enjoys a vast variety of wine production that is unique both in taste and culture. We're excited to introduce this wine collection to consumers with a thirst for new and exciting tastes."
From the mountain peaks of the Batroun region to the fertile Bekaa Valley to the Jezzine Caza in South Lebanon, winemakers have been producing wine for generations. While there is truly a wine renaissance in progress, this is a story as old as civilization itself. 7,000 years ago, the Lebanese people's ancestors—the seafaring Phoenicians, domesticated grapes, perfected viticulture and spread it throughout the Mediterranean Wine was an important trading item, but evidence of winemaking had been scant until the recent discovery of a 2,600-year-old winepress unearthed at Tell el-Burak, five miles south of the Lebanese coastal city of Sidon.